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2025

AI-Powered PNR Intelligence Layer

Claude enrichment layer on top of a GDS-to-CRM pipeline at The Lux Travel Group, cutting post-booking comms time by ~60%.

Year
2025
Stack
5 technologies
PythonClaude APIZoho CRMGDS / PNRFastAPI

Highlights

  • 01Reduced post-booking manual communication time by an estimated 60%
  • 02Automatic anomaly flagging: tight connections, missing segments, fare-rule conflicts
  • 03Personalised trip summaries and consultant briefing notes generated from raw PNR data

Extended an existing GDS-to-CRM automation pipeline with a Claude API enrichment layer that parses raw PNR data, generates personalised client trip summaries in the consultant's house voice, and drafts internal briefing notes that previously took 15 to 20 minutes per booking to write by hand.

Implemented a rules-plus-LLM anomaly detector that flags tight connections, missing segments, and ticketing-time-limit risks before the consultant ever sees the booking, so the human review pass starts from a triaged list rather than a raw record.

Designed the layer to fail safely into the unenriched pipeline: if the LLM call errors or returns a malformed structure, the booking still lands in Zoho CRM with the original PNR intact and a flag asking for manual enrichment. Reliability mattered more than coverage.

Next project

The Lux Travel GPT